The 5 Things Your Customers Actually Want to Buy

12 Oct, 2017

Struggling with how to sell the benefits of your online products? Then this episode will help.

In marketing, we often hear the phrase “sell the benefits, not the features.” The truth is that it is hard to find the right benefit unless you know what your customers actually want to buy.

In this 15 minute episode, Sean Jackson details the five things people actually “want” from any product they purchase, including…

The real reason “easy” is such a powerful benefit
Why promoting physical comfort is actually a reward trigger
Why a bored customer can be a great buyer
The role of identity and social acknowledgment in marketing copy
And the tool recommendation for the week

Listen to The Digital Entrepreneur below ...

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The Show Notes

If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
The original article for this show on Copyblogger, The 5 Things Customers Actually Want
Connect with Sean on Twitter

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About

John Aviles has been an IT professional for many years. He has worked as a hardware technical specialist as well as a software support specialist. Over the years, he has also been involved in various Internet Marketing projects and not only has he been able to meet and work alongside other marketing and software professionals, but has become proficient himself in various digital channels, platforms, tools and techniques.